Bringing liquidity to highly inefficient capital markets

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Over the past few weeks, we’ve been wondering how to ensure our DEX has the best impact on the cryptocurrency community. It got us thinking about our long-term strategy, and whether we were focusing on the right things.

The initial ICO tidal wave of last year is receding. It has left few survivors, and a scatter of floundering projects. It’s becoming increasingly clear to us — and the market — that many ICO tokens might not be around in the next few years.

At the same time, we’re on the cusp of major disruption in capital markets through blockchain technology. The trading volume of traditional markets is huge — in the tens of trillions — but the technology behind it has changed little since the 1980s.

So we had a choice to make: do we continue building an exchange for today’s failing ICO market, or do we help people trade the tokens of the future?

Security tokens are the future: tradeable, real-world assets powered and secured by blockchain technology. Tokenization boosts liquidity and attracts new investors to traditionally closed and inefficient markets. And since any real-world asset can be securitized, there is real value underpinning every token.

There is a need for a secure, non-custodial, out-of-the-box exchange that helps bring the security token and other emerging asset classes to market.

Our focus is on making trading fast, simple, and safe for everyone. We could work towards this on our own, but no amount of marketing or jumping through regulatory hoops will guarantee this outcome, and at the very least would postpone it by six months to a year. So wouldn’t it be better to play to our strengths?

We’re innovators, we love technology, and we’ve built some amazing things already. So, we’ve decided to white-label our exchange to other projects to help bring liquidity to inefficient capital markets with blockchain technology. This makes an Exchange-as-a-Service (EaaS) proposition.

How will this affect you?

Shifting our focus away from building an independent exchange to powering other exchanges is a good thing for everyone.

First, it means you’ll be able to use our secure trading engine on other exchanges, which if you’ve been following our tech roadmap, means enjoying the best security, speed, and user experience.

Second, it means we can focus on making our core tech the best it can be. Without marketing or regulatory concerns, we can spend all our time and energy on building the fastest and most secure trading engine in the market.

Third, by white labeling our exchange technology, all participating partners and their customers are pooled together to create one giant liquidity reservoir. So you’ll have far more people to trade with and a larger selection of tradable assets, including security tokens.

We want to build a crypto-asset platform that allows regulated partners to trade tokens with real value attached to them — think of real estate, fine art, company shares, or member shares in an LLC, and so on. Fractionalizing these assets not only increases liquidity, but also opens investment opportunities to a broader investor profile.

If we make it easy and safe to trade security tokens through a legally compliant partner, the crypto market will flourish.

How will this affect the developer community?

Our expertise differs from other decentralized projects. Where we excel, others might fail. White labeling our exchange means we can create complementary partnerships that speed up progress for everyone involved.

We’ve always believed in working together to find answers to the problems all DEXs, dApps, and other blockchain projects face. Our technology could help you in a number of different ways:

  • Create new revenue streams for your existing businesses
  • Save time and money on development
  • Use your own branding
  • Focus on your strengths as a team
  • Stay focused on your main goals

We hope this leads to better projects, shortened roadmaps, and new opportunities for everyone. We’ve had over a hundred direct enquiries already, and we’re super excited about helping others achieve their goals.

So how does white labeling our exchange work?

White-labeling is when one business licenses their product or service to another without branding. In our case, we will license our decentralized trading engine to other financial services or blockchain projects, either without branding or with a “powered by” label.

Whether you run a financial services company or cryptocurrency wallet, you’ll benefit from our ready-made trading solutions. Our order matching engine is primed and ready to go. Without needing a budget for research and development, we’ll work with you to ensure you’re launching the right solution.

Partnering with us also means increasing the liquidity of both of our businesses. While this enables fluid trading, there’s a bigger benefit: as more wallets and DEXs capitalize on our order matching technology, the safer trading will be for everyone in the community.

One of the reasons we’re offering this is to better understand the needs of altcoin traders, exchanges, and wallets. We plan to reinvest all the income from white-labeling into the order matching engine, listening to your feedback, and building our team to make it better than ever.

We provide tech support and upgrade the technology as we continue developing it. It’ll be like having your own in-house DEX development team, at a fraction of the cost.

If you have any comments, questions, feedback, or if you’re interested in using our tech for your own project, please get in touch and we’ll arrange a demonstration with our team.

Until next month. Team

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