VeChain Unveils Food Tracing Solution Foodgates at China’s Import Expo
VeChain “direct beneficiary” of pro-blockchain stance
The original announcement came at this year’s China International Import Expo (CIIE), being held from 5-10 Nov. in Shanghai.
“The immutability of public blockchain coupled with verifiable information makes this solution really unique,” VeChain COO Kevin Feng commented.
China given a blockchain go ahead
The surprising development accompanied news that China could become the first country in the world to release its own central bank digital currency (CBDC). Following Xi’s words, local media began warning citizens about the legal implications of criticizing blockchain or calling the technology a scam.
“VeChain, being a global blockchain technology platform provider with significant resources in China and Europe will be a direct beneficiary of this bullish shift by the second largest economy in the world,” the blog post added.
Blockchain no magic bean for food industry
Blockchain has made significant inroads into the food industry in recent years. Businesses have devoted energy to tracking everything from coffee to lettuce, arguing immutable ledgers save time, money and add security to supply chains. Nonetheless, criticism has come from experts who have identified shortcomings in potential new systems.
“The weakest link in the chain is not blockchain or any technology, the weakest link is the piece of sticky tape that puts the label on the package,” PwC analyst explained in an interview on Thursday.
VeChain 7-day price chart. Source: Coin360
Additionally, VeChain’s announcement saw instant benefits for investors in its native VET token, which rose around 40% this week after an initial dip.