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Arianee Appoints Bernard Peillon as Independent Board Member

Arianee Appoints Bernard Peillon as Independent Board Member


Bernard Peillon is joining Arianee SAS as an independent board member, bringing more than 30 years of experience in the luxury and fashion industries. Peillon is the former chairman and CEO of Hennessy.

After experiencing its first boom close to a year ago, the NFT market is once again the hottest segment of the cryptocurrency industry. Arianee is the leading NFT platform for the luxury and fashion industry. Its protocol allows luxury goods to be associated with an NFT that acts as a unique and affordable digital passport.

In continuing to carve out its place as an industry leader, Arianee appoints Bernard Peillon to its Board of Directors as an independent board member.

Peillon to Take Arianee to the Next Level During an Important Time of Growth

Arianee raised €8 million in seed funding back in March thanks to leading investment firms specializing in the blockchain industry, including ISAI, Bipifrance, Cygni Labs, and Nola Capital.

Since its inception in 2018, the project’s goal has been to create digital assets for luxury and fashion brands that strengthen relationships with customers, further digitize the brand experience, and allow those brands to control their digital footprint.

Peillon believes Arianee is at the forefront of the future of the luxury brand customer experience:

I believe innovation is key to making a brand successful. What Arianee is creating today is exactly what brand innovation in luxury & fashion should be: transforming the relationship with customers in a more transparent, secure, and exciting way. I am thrilled to be joining Arianee SAS Board of Directors and supporting their mission to build the future of luxury.

Project co-founder Pierre Nicolas Hurstel believes Peillion’s appointment allows Arianee to grow into a transformative force in the world of luxury and fashion:

…His appointment is a fantastic opportunity for Arianee that will help to find the best approach to develop and propose the most innovative and relevant solutions to support the transformation of the industry.

Peillon’s Resume Speaks for Itself

In 13 years with Hennessy, Peillon managed to turn it into the most valuable international premium spirits brand in the world. Thanks to his work, Hennessy is now a household name and universally recognized as a top 100 global brand.

Before taking on his career-defining role with the organization, Peillon built up his leadership resume through several different roles, most notably as CEO of Ruinart, and similar roles at Danone and LVMH, the company behind the infamous Louis Vuitton brand.

His experiences allow Peillon to bring to Arianee experience in global markets across Europe, Asia, and the United States and a flair for implementing large-scale technology initiatives that promote customer empowerment and engagement, global distribution, and authenticity for luxury products.

Why Arianee Is Poised to Disrupt the Luxury & Fashion Industry

Arianee’s NFT platform will offer customers a meaningful way to confirm the ownership and authenticity of their luxury brand products. A recent study shows that 20% of Americans unknowingly purchased counterfeit luxury brand products in the past two years.

Owning an NFT that lives on an immutable blockchain as a digital passport associated with an authentic luxury good provides customers with greater assurance that purchasing luxury products are worthy of every penny spent.

It also empowers customers to participate in an economy and resell their products in a way that guarantees the traceability of those items throughout the lifecycle of the product, all within the framework of protecting arguably the most valuable asset of all customer data.

Peillon’s addition to the project is undoubtedly a huge step in the right direction for Arianee. It shows that luxury brands are about to jump on the NFT train in a major way.



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