Anna Tutova got into crypto only in 2017. But just four years later, she helms one of the highest-ranked public relations and marketing companies that deal in the niche sector, Coinstelegram.
Her story is, perhaps, very relatable to many individuals. Tutova learned about Bitcoin and blockchain from a friend during an internship with a law company in Ukraine, and it didn’t take long to fall down that rabbit hole.
October 2017 finally saw her taking the plunge and investing in Bitcoin, against the allure of stocks, forex, and other traditional markets (she missed the bus when Bitcoin traded at $2,000 earlier that year because her parents ended up shouting at that choice of investment).
The Bitcoin break
It was around then that Tutova got her first break in the PR side. “I was invited by one company for the interview, they [said] they might ICO and I started working with them. I presented someone to conferences and, well, became a PR manager. I figured out how to do things, how to promote the company,” she says.
Today, Tutova sat down with Alex Fazel, the charming host of crypto edutainment channel Cryptonites, to discuss all things and trends in crypto. They explored the Bitcoin rabbit role, Tutova’s own story, the rise of NFTs and Ethereum, and the many risks that the decentralized sector (DeFi) faces today.
The two quickly moved to Ethereum’s evolution to what it is today and the ever-growing DeFi market. “So of course, Ethereum is not perfect, especially this high gas phase. But still, I think that it can go anywhere. It’s still big, all the awesome new dApps are on Ethereum, a big part of DeFi is locked in Ethereum. So it’s just inevitable. I don’t think that any other cryptocurrency can replace it in second place,” she said.
The conversation soon shifted to why Bitcoin is DeFi at its core, despite many critics stating otherwise. “I think it can be a bit scary because institutions have a bunch of money in their control, so they can easily manipulate the market,” Tutova said.
She added, “Institutional investors go for not only traditional top 10 coins like Bitcoin, Ethereum, Bitcoin Cash, but its interesting to see that there are some DeFi funds launched and DeFi indexes launched for institutional investors, for example, like CoinShares, or Bitwise funds.”
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