Advertising is an integral part of every single industry. No business is bigger than its brand and being able to effectively and efficiently place ads is critical for growth.
This is, of course, absolutely true for the cryptocurrency field. In fact, one might make the argument that it’s even more important because it’s a new field, and the way users perceive products, in the beginning, is of tremendous significance. First impressions last.
With this said, there are plenty of ways to spread the word about a new project, but perhaps placing ads in relevant and industry-specific websites and publishers is one of the most efficient things to consider.
This is where Bitmedia steps into the picture – a crypto ad network targeting relevant audiences.
What is Bitmedia?
In essence, Bitmedia is a network that brings together advertisers and publishers in a way that aims to benefit both.
Publishers get to monetize their websites with relevant ads, while advertisers get to place their promotions at places with a relevant audience. The publishers included in Bitmedia’s network are high-quality websites from mostly English-speaking countries that include cryptocurrency exchanges, crypto wallets, blogs, and so forth.
The cryptocurrency field, however, has its specifics, and this is one of the reasons for which it benefits a lot from a crypto-native ads network.
For instance, in the world of conventional marketing throughout different industries outside of crypto, users can simply go to Google and its tremendous publisher network and take advantage of it. They can also advertise with little limitations on Facebook and other social media. With crypto – it’s a bit different.
The industry is sensitive when it comes to advertising. Or, to be more precise, the outside world is sensitive when it comes to crypto advertising. Google, for example, flat-out banned it years ago, and even though it removed some of the limitations, there are still hurdles to consider. The same can be said about Facebook.
This is where crypto ad networks like Bitmedia come into place, bringing in the best publishers for advertisers to take advantage of.
Some of the benefits for being included in Bitmedia’s publisher’s network include:
- High fill rate
- Instant withdrawals
- Flexible conditions
- Affiliate program
On the other hand, some of the benefits for advertisers include:
- Competitive bids (starting from USD 0.25 CPC and USD 0.3 CPM)
- High CTR for both CPC and CPM traffic
- Cooperation with 7000 crypto-related websites
- Package placement
- Instant support
- Frequency capping
Pros and Cons of Using a Crypto Ad Network
As with any other thing, using a crypto ad network comes with its pros and cons. Right off the bat, it’s worth noting that it would be focused on a rather narrow range of websites and publishers, more or less centric within the cryptocurrency industry. This, in itself, might pose certain advertising limitations and it’s definitely not as extensive as traditional networks (like Google or Facebook). It’s caused by the reasons mentioned above.
Nevertheless, crypto ad networks like Bitmedia also come with plenty of benefits. Users can expect high-quality publisher placements so they can get the most control on where the ads are displayed – they are completely capable of adding the sources that would perform best for them.
Bitmedia also comes with flexible pricing models based on CPC or CPM indicators. Users are able to target particular crypto audiences based on various differentiating factors such as location, nation, language, interests, and whatnot.
One of the biggest benefits of using a crypto ad network is the focus audience. Working with publishers from the industry makes it possible to ensure that the people who visit them would be interested in crypto-related products. Bitmedia also offers geo-targeting options for its advertisers, and they are allowed to create a black list of countries not to show ads to.
In any case, we can only expect and hope for the cryptocurrency industry to grow. As much as it does, marketing and advertising will only become more important. As such, working with a reliable network of publishers is to be considered.