The recent uniform overhaul at British Airways has ignited a fiery discussion, particularly among female staff members. Allegations surrounding the new uniforms, tailored for non-binary crew members, claim they are not only perceived as “cheap” but intentionally crafted to be “androgynous.”
Following BA’s shift towards gender-neutral fashion rules, which now allow male pilots and cabin crews to embrace makeup and handbags, the redesign was intended to usher in a new era of inclusivity. However, this well-intentioned move has left female employees feeling disheartened by what they perceive as a design more suited to their gender-neutral counterparts.
Designed by British fashion luminary Ozwald Boateng, the new uniform rollout was intended to signal a fresh start for the airline. Yet, it has left many female crew members dissatisfied.
British Airways embraces non-binary uniforms. pic.twitter.com/tIKqzSlHUX
— Milena Zellweger (@AHiedler83662) October 5, 2023
According to a source, this situation is viewed as a misstep by BA in their attempt to meet woke standards, with the belief that a dedicated uniform for non-binary and gender-fluid crew would have sufficed.
In a bid to foster inclusivity, British Airways extended the right to wear women’s uniforms to non-binary and gender-fluid staff. An internal memo encouraged all employees to embrace their authentic selves, irrespective of gender identity or background. This initiative reflects the airline’s commitment to cultivating an inclusive working environment.
Despite this progressive step, employees are still required to wear trousers on routes to culturally sensitive destinations in the Middle East and Africa.
The meticulous process behind the uniform design reflects British Airways’ dedication to not only refreshing their image but also aligning with the evolving values of their diverse workforce. The attire underwent rigorous trials to ensure durability and suitability for extreme weather conditions.
Over 1,500 crew members participated in workshops to fine-tune the garments, ensuring they met the demands of various airport roles. The resulting design, marked by attention to detail, incorporates an airwave pattern inspired by aircraft wing dynamics. Boateng’s careful curation aimed to achieve a modern, British, and stylish look with resilient, high-quality fabrics.
British Airways’ investment of £6 million annually to enhance diversity within its pilot community demonstrates a broader commitment to inclusivity and breaking barriers in the aviation industry. This initiative, which supports pilot training for applicants without A-levels or degrees, exemplifies the airline’s dedication to broadening access to this profession.
