Did Musk’s X Fake Its Super Bowl Traffic Boom? Cybersecurity Firm Says 76% Was Bots!

Elon Musk’s X (formerly Twitter) may have celebrated a Super Bowl ad win, but a new report throws shade on those numbers. Cybersecurity firm CHEQ claims a whopping 75.85% of the traffic X boasted was actually FAKE!

Bots Blitz the Super Bowl:

• X reported a 31-75% increase in posts, video views, and engagement during the Super Bowl.
• CHEQ analyzed 144,000 visits to its clients’ sites and found 76% of X traffic appeared to be bots.
• The firm’s CEO, Guy Tytunovich, called it “unprecedented,” never seeing anything close to 50% fake traffic.

Not Just the Super Bowl:

• CHEQ data shows X’s overall fake traffic is significantly higher than competitors:
  • TikTok: 2.8%
  • Facebook: 2%
  • Instagram: 0.96% (compared to X’s 31.82% in January 2024)
• This could explain why brands are flocking to Instagram, while X struggles.

Possible Explanations:

• X fired 80% of its Trust and Safety engineers in the past year, potentially impacting bot detection.
• The surge in “verified” users due to X Premium might have attracted bots aiming to exploit the system.

Musk Stays Silent:

• Despite the report, Musk has not addressed the allegations.
• He recently retweeted a post claiming X is “growing faster than ever before.”

So, did X’s Super Bowl win rely on fake cheers? The jury’s out, but CHEQ’s report raises serious questions about the platform’s user base and future. Stay tuned for further developments in this bot-fueled drama!

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