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FTX US and Kentucky Men’s basketball team sign crypto deal


TL;DR Breakdown

• The Basket team is ready to announce the FTX US deal.
• Kentucky Wildcats receive a wonderful individual advertising contract.

FTX US expands its roster of promotional sports teams to include Kentucky men’s basketball group players. According to announcements, the crypto platform promised to pay the team every month after signing the advertising contract.

The contract dictates that each member of the team will receive money individually from the crypto platform. With this new contract, the company grows more and more in ambassadors who help in advertising.

FTX US benefits from sports teams

FTX US

In the second half of the year, FTX US has gained participation as one of the best crypto exchanges linked to the sports world. These contracts have been supported by the National Association of Collegiate Athletics, which amended their rules. Since the beginning of the year, the NCAA has allowed athletes linked to the association to earn money through advertising campaigns towards cryptocurrencies.

Under these laws, the basketball sports team in Kentucky wants to benefit from extra money for a simple campaign. In September, this group of athletes, led by John Calipari, announced that they wanted their school to reach a gold standard for the NIL.

According to Calipari, the team’s coach, these are goals that his boys should take advantage of. According to FTX US, each player will be a key part of the advertising campaign. Therefore, they will be paid individually and not as a team.

Some players are selling items from “The Players Trunk” and are even developing videos showing support for the crypto platform. Although the earnings per player were not clarified, the crypto exchange may reward them well.

Kentucky Basketball and its signing with FTX

Since July 2021, the athletic group in Kentucky has focused on NIL, signing contract after contract, starting with ProCampsU company and eventually KSR. Now, to increase its focus on NIL, the sports team signs an agreement with FTX US.

According to Kentucky Wildcats star Kellan Grady, the group was united in each decision and was undivided when seeking to partner with FTX US. After talking to the crypto company, WildCats understood that they had many goals in common, so they supported them.

Davion Mintz, a distinguished player on the team, said that the guys are eager to learn about cryptocurrencies and believe that FTX may be the best crypto exchange. Mintz includes that FTX strives every day to improve, just as the team does.

FTX announces sponsorship of the Kentucky Wildcats and talks about their upcoming charities tied to the team. The crypto platform will donate a portion of the proceeds from the advertising campaign to an NGO chosen by the Kentucky team.



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