New York-based crypto exchange Gemini recently announced that it has entered a sponsorship deal with Real Bedford FC, the English football club owned by popular bitcoin investor and podcast host, Peter McCormack.
Per the deal, the Geminin logo will appear on the club’s jersey. The club will leverage Gemini’s popularity to increase its fanbase, bringing it closer to its goal.
McCormack’s Bitcoin-backed Ambition for Bedford FC
Earlier in December 2021, McCormack announced that he had purchased the football club for an undisclosed amount, and become its chairman.
In a lengthy Twitter thread, the Bitcoin proponent divulged his ambition to take the club from its current standing in South Midlands League Division 1 to the highly coveted Premier League.
According to McCormack, he intends to achieve this ambitious goal using the leading cryptocurrency, bitcoin. He called on fellow bitcoin investors and crypto companies to contribute funds toward the cause to improve the club and attract better players and managers.
He noted that Bedford FC will operate as a “bitcoin club”, adding that he intends to manage the club with ” a bitcoin standard, introducing crypto sponsorships, endorsements, training programs for fans, and support open-source development.
“It is all about winning games, to win games you need the best players and managers. To afford the best players and managers you need to be commercially successful. I will establish our club as the #bitcoin club, a team that operates on a #bitcoin standard… Where local teams can only tap into a local community of fans/companies to drive revenue, we have a global army of #bitcoin holders and companies who can get behind this. We have so much leverage. An army of 150m #bitcoin holders and companies can be part of this journey,” McCormack tweeted.
In recent times, several crypto firms have partnered with sports clubs and some top sports stars as they strive to attract new investors to the crypto industry.
Just last month, crypto exchange Crypto.com signed a sponsorship deal with LA’s Angel City FC.