In an unexpected move, Grammy-nominated rapper Latto is teaming up with Halls to give their cough drop wrappers a vibrant new look. These exclusive wrappers, making their debut on October 4th, boast 16 unique pep talks inspired by Latto’s chart-topping hits.
Halls Brand Manager, Alex Derrig, expressed enthusiasm for this creative partnership, stating, “The Halls brand is excited to see this partnership come to life and for people to check out the new limited-edition packaging.” Recognizing Latto’s firsthand knowledge of the significance of reliable sore throat relief, as well as her ability to infuse a modern perspective into the brand’s iconic pep talks, Halls found a fitting collaborator in Latto.
This groundbreaking collaboration signifies a significant milestone for Halls, as it marks the first time they’ve given their pep talks a revamp in over a decade. While the venture may raise eyebrows, it aligns with a broader trend of artists exploring diverse industries. For Latto, it’s a chance to forge a unique and unexpected connection with her fans.
Latto x HALLS partner up 👀
The cough drop wrappers feature 16 different “pep talk” quotes written by the rapper. pic.twitter.com/yBmBGV0DXD
— The Female Rap Room (@girlsinrap) October 4, 2023
Latto herself shared her excitement about the project, remarking, “Working with Halls has been an incredible experience. Halls has always been my go-to when my throat is irritated, and the pep talks on the wrappers provide lighthearted emotional relief when I’m not feeling my best.” She added, “I can’t wait for people to check out my new lines on the limited-edition wrappers, and I hope they can help make someone’s day a little brighter.”
Priced at $14.99, the Latto x Halls Honey Lemon Share Jar (250 ct) will be available on Amazon.com, but only while supplies last. Don’t miss out on this exciting fusion of music and soothing relief!