Here’s how the SEC-registered robo-advisor platform Makara is simplifying crypto investing

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Makara, an SEC-registered cryptocurrency ‘robo-advisor,’ has launched the whitelist for its crypto investing platform, it shared in a release with CryptoSlate.

The firm aims to simplify investing in crypto through index-like allocations powered by a proprietary technology that’s been tested for over three years in the live market.

It seeks to achieve this via integrated educational resources alongside thematic baskets which can meet a variety of investor goals and interests.

As per the release, the whitelist is open to anyone with a U.S. bank account. Whitelist participants will be the first investors invited to register for Makara and will also automatically have the first six months of their account fees waived.

Maraka, but why?

While digital asset investments can offer a diversified return stream, the reality remains that the crypto asset class is intimidating, complex, unfamiliar, and confusing. Makara was founded to address these complexities through a simple, trusted, and secure platform.

Jesse Proudman, the co-founder of Makara explained:

“Makara was founded to democratize access to cryptocurrencies. There are millions of curious and interested investors who are intimidated by an entirely new lexicon, risks, and other complexities,”

The platform’s technology is licensed from crypto hedge manager Strix Leviathan—Makara is a spin-out from the founding team of Strix Leviathan—and enables automatic rebalances of investment baskets based on their respective themes and parameters.

Makara seeks to bring crypto exposure to users regardless of the sectors they wish to be invested in—meaning be it the largest coins by market capitalization or to emerging trends like DeFi, the firm focuses on building and offering a simplified crypto investment experience.

The working

Once an investor allocates funds to a basket, they own the underlying assets in their own segregated account. Behind the scenes, Makara’s technology handles the complexities of buying, selling, and storing the underlying assets through its brokerage and custody partner Gemini.

Makara, in addition, also handles the appropriate transaction reporting for clients’ tax preparation. Matt Kern, Makara President and Chief Technology Officer said:

“The last thing the world needs is another crypto exchange. There are products that exist that simplify exposure but quite frankly, they’re expensive, not available to all types of investors, and none of them are accessible 24×7.”

He added:

“We believe Makara is a first of its kind offering and that our technology is pioneering a new experience and supporting a platform that’s accessible whenever crypto markets are: 24x7x365.”

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