This article talks about the Cirus approach to seamless adoption, how the team lowers barriers to entry and participation, and Cirus’s view of safe, fast, efficient, and hassle-free onboarding of millions of users to the data-driven ownership economy of the Cirus ecosystem. Important development updates from the Cirus tech team are also included.
Promoting the adoption of new technology is a constant battle. Onboarding new users to new ways of doing things require one to overcome years and years of momentum, established norms, and the infrastructure, businesses, and users who are accustomed to doing things a certain way. All of these players exhibit considerable inertia when it comes to learning new behaviors, and this is why large-scale, industry-altering changes always occur gradually, not suddenly.
Cryptocurrencies, however, arrived on the scene rather abruptly, more in a revolutionary fashion than in an evolutionary fashion. They brought with them new ideas, paradigms, technologies, opportunities, risks – and a new breed of users and entrepreneurs who grasped the power of decentralized systems and their power to recreate a more transparent, fair, accessible, and efficient global financial system.
The issue, however, is still one of adoption, because the suddenness with which cryptocurrencies have impacted global industries has created significant barriers to entry for the average person who does not understand the tools, technologies, or even the language used in the crypto space. Imagine if the internet was introduced to the world with all of its terminologies and capabilities today without the lessons learned over time regarding safety, privacy, and fairness, and imagine that it proliferated global trade, industry, education, and everything in between in a matter of months. If that happened, the world would not have had many of the checks and balances we see today and we would not have had the benefit of gradually onboarding users to the internet over the course of multiple decades.
Cryptocurrencies have not had this gradual onboarding stage, so we often see users becoming stuck and overwhelmed when dealing with cryptocurrencies. They often give up quickly when faced with the challenge of learning how to use wallets, private keys, decentralized exchanges, or having to learn about or availing of other crypto-based opportunities.
Despite these barriers, blockchain and crypto-based systems are inherently better, safer, fairer, and more accessible by design than the legacy systems that they are poised to disrupt. They can bring about untold benefits to users at a mass scale, and they represent a massive opportunity for the billions of global citizens who currently lack access to basic financial services.
The Cirus team believes that, despite the barriers to entry, the benefits of onboarding as many users as possible to the crypto space far outweigh the costs.
The question, however, is how to get as many users involved as possible.
This is where the rubber meets the road, and data present a unique and untapped entryway for millions around the world to participate in the growing decentralized economy.
Data as an Entryway
Getting business operations right is as important as having a sound thesis to act on in the first place. A botched rollout or ineffective implementation can render even the best-laid plans fruitless, so the first thing any business must do is meet the average user where they are. Businesses and service providers must put themselves in the shoes of their customers to help them understand and appreciate the benefits of the proposal or offer under consideration.
The Cirus team starts with a simple proposition: What if users owned the data they already create, the same data used by global conglomerates such as Google, Facebook, Amazon, and others to hyper-target offerings and create trillions of dollars of wealth? The average user can understand the benefit of such data, but the challenge then becomes how we – as private individuals without the resources or technical know-how of established enterprises – can unlock value from such data even if we own it.
Plug and Play
Next, once the user’s formal recognition of the issue and the potential benefits at hand are established, the onboarding process must be as simple, easy, and hassle-free as possible. With Cirus, all it takes is plugging in a simple wireless router – a standard, traditional, and familiar device that acts as the entry point for new users – and setting the user’s data sharing and monetization preferences. From there, the system goes to work in the background and is passive for the user – nothing further is required of the user. Without learning how to use new tools, installing applications, or managing devices, the user can continue with their current behavior patterns and do nothing new and still start to passively earn cryptocurrency and access the wider decentralized world. In an instant, by simply installing the Cirus router, users can quickly and easily become crypto users.
Direct-to-consumer models require significant marketing expenses to raise awareness and onboard users into a custom-built ecosystem. The Cirus team understands that leveraging established technology and distribution channels is critical for creating accessible onramps to new systems and ideas.
This is why the team has partnered with ISPs to roll out the CIRUS device – a WiFi router – to users with high-speed internet. This will help to rapidly bring CIRUS and the Cirus Ecosystem to millions of users and helps the project sidestep common barriers to entry and adoption.
With baked-in adoption, Cirus can spur the mass adoption and participation of new users in the Ownership Economy via the ownership of their data.
The Cirus team has been working full throttle for the last several months. Finis Conner, founder of Seagate Technologies and Conner Peripherals, recently joined the team. Cirus also announced its first ISP contract with D-VoiS for its hardware device rollouts and opened the door to signups for Genesis – Phase 1 of the Cirus platform.
Finis holds the record for the fastest growth of a manufacturing company out of Silicon Valley and brings substantial experience with scaling and growing hardware companies that will be invaluable to Cirus as the company presses ahead with rollout and adoption.
Regarding the device rollout, the team is supplying routers to D-VoiS’s domestic Indian customer base. Cirus recently announced a signed contract with D-VoiS to supply devices to one million households, bringing up to five million users into the Cirus Ecosystem. With its baked-in adoption approach, Cirus will ensure that a wave of new users will be able to enjoy access to the wider crypto space without having to learn new behaviors or change existing ones.
Next, thanks to the Cirus Platform, users can enjoy data monetization through a browser plugin, without needing the device, so other users can jump on board from anywhere and start getting paid for their data seamlessly through the platform.
Version 1 of the Cirus Platform – Genesis will be available in Q4 2021, with subsequent iterations, Alpha and Everest planned for Q1 and Q2 2022, respectively.
Other developments currently under consideration are Data NFTs, currency/stablecoin solutions, and more. Once you empower people to own and earn from their data, the options and opportunities are limitless.