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McLaren Racing Launches an Innovative Platform McLaren Racing Collective

McLaren Racing Launches McLaren Racing Collective


  • McLaren Racing has launches McLaren Racing Collective.
  • McLaren Racing will release the collectibles in five stages.
  • The first four components will be released on October 24th.

Today, the famous racing team McLaren Racing has launched an innovative platform, McLaren Racing collective. McLaren Racing is a British motor racing team. The one main mission of the team is to win Grands Prix and World Championships. McLaren Racing team has entered their first Formula 1 race in 1966, then McLaren has won 20 Formula 1 world championships, and more than 180 Formula 1 Grands Prix.

The fans and collectors of McLaren Racing can purchase its digital collectibles or non-fungible tokens (NFTs). The new launch McLaren Racing Collective will act as McLaren Racing’s official location for many opportunities to own a piece of McLaren Racing for the long term.

More so, the first drop will enable the fans and blockchain admirers alike to purchase various components of the MCL35M 2021 Formula 1 race car built from the official McLaren Racing CAD. The first 5,000 fans joined in the collective platform will be gifted a first digital component. And the fans can purchase one or more components as they launched to collect all 22 to assemble the complete digital MCL35M race car.

Lindsey Eckhouse, Director, Licensing, e-commerce and esports, McLaren Racing mentioned,

“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space”.

Accordingly, McLaren Racing will release the collectibles in five stages, and the first four components will be released on October 24th. The new launch McLaren Racing Collective is developed on Tezos, the energy-efficient blockchain, and official Technical Partner. Along with McLaren Racing, Tezos also facilitates the creation of limited digital assets so that fans can purchase their very own piece of them. Even more, the first person who completes a full MCL35M will win a VIP trip to a 2022 Formula 1 Grand Prix. 



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