Neo, a blockchain platform and dApp ecosystem, today revealed the new brand identity for Neo’s latest version, N3. Neo 3.0 was first announced by Erik Zhang in July of 2018. It promised features such as a new architecture, native contracts, and an improved economic model.
The N3 version has many new features that are not compatible with 2.x. Thus, Neo will be launching N3 on a new chain from a fresh genesis block.
There will two versions of the Neo blockchain running concurrently. In order to give users enough time to migrate to N3, the existing 2.x chain will move into long-term support.
Calling the 2.x chain Neo Legacy communicates to users that it is being superseded, and will not receive further updates in the future. When users see the two chains side by side in a wallet or explorer, they will not have to think twice about which is the latest network.
Following the testnet launch; Neo will be rolling out a new website, new grant opportunities, new hackathon events, new adoption incentives, and other initiatives on the road towards mainnet.
“Platform native decentralized storage, oracles, and name service are just some of the features that will make Neo the most complete blockchain development platform available today. N3 is a contraction of “Neo3.” The term was adopted throughout 3.0 development. It is a nod to our journey and embodies many of the same characteristics as the software version it represents: bold, refined, simple, and powerful. It also provides modularity. N3 allows us to separate the version brand from the core Neo brand; something that is impossible with the name “Neo3.” This new brand architecture will enable us to market our major releases to developers; without interrupting the regular user’s relationship with Neo’s core identity. In the short to medium term, you can expect to see the N3 logo showing up quite a lot as we tell the world there is something new to see over at Neo. In the general sense, however, casual users will continue to recognize Neo by its existing brand for years to come.
– The Neo Team