- Ubisoft recently held a conference call for their financial results.
- The CEO of Ubisoft outlined the company’s plans.
- Among these plans is the creation of play-to-earn games.
Ubisoft announces plans to develop Play-To-Earn, blockchain, and NFT games. According to Ubisoft, a French game developer & publisher, the company aspires to be the industry’s leading player in generating projects centered on the “play to earn” principle.
Blockchain technology and non-financial tokens (NFTs) have begun to disrupt the gambling sector. Even though Valve formerly banned Blockchain and non-fiat currencies from Steam, other companies, such as Epic Games, became more accepting.
It appears that Ubisoft is interested in getting involved in the action. Besides investing in Animoca Brands, a cryptocurrency game firm, the corporation also announced plans. It is to incorporate blockchain technology into video games released in the future. The fact that the company’s plans have remained ambiguous is to this day worth pointing out.
Play-to-earn is a nebulous notion that allows game creators to give away bitcoin in exchange for players participating in their games. Yves Guillemot, Chief Executive Officer of Ubisoft, provided some details on this on the company’s most recent financial call.
In his opinion, blockchain is “extremely promising for the long term,”. And the executive stated that the corporation is essential in creating digital currencies.
Ubisoft intends to use a new advertising technique, which Chief Financial Officer Frederick Duguet has called “play-to-earn,” to generate revenue from games.
“[Blockchain] will allow more play-to-earn, which will let more gamers start earning content and own material, and they believe it will expand the industry’s growth potential significantly. They’ve been continuing to work with several small corporations that are getting into Blockchain. They’re beginning to gain a good understanding of how it can affect the industry. They would like to be among the key players in this space, so They’ve been working with many small businesses getting into Blockchain. “Duguet made the statement.