The crypto startup says it raised $5 million in its pre-Series A funding round with Williams’s investment firm Serena Ventures and her husband Alexis Ohanian’s venture capital fund Seven Seven Six leading the group of investors.
Night Media, the management company representing YouTube personalities MrBeast. Cody Ko, Casey Neistat, Philip DeFranco and Noel Miller are also participants in the funding round.
The firm says it has already given more than $3 million in Bitcoin as rewards to users since its launch in 2018.
Lolli also raised $3 million in its seed round last year from investors that include actor Ashton Kutcher and YouTuber Michelle Phan.
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