TIME Magazine has rolled out a plan to create educational video series on cryptocurrencies in partnership with Grayscale.
— Michael Sonnenshein (@Sonnenshein) April 12, 2021
Creating Educational Crypto Video Series
Similarly, Sonnenshein revealed that Time Magazine has agreed to receive Bitcoin payment and hold BTC on its balance sheet. This also applies to Time’s President, Keith Grossman.
The new deal shows that Time Magazine has joined the league of companies holding BTC and incorporating the digital asset on their balance sheets.
MicroStrategy, Tesla Inc., Square, and others are some of the companies that have embraced BTC in recent times.
A couple of weeks ago, TIME posted a job searching for a new Chief Financial Officer (CFO) with a clear criterion that the applicant must be comfortable with BTC and other cryptocurrencies.
Rise of Leading US Companies In Crypto Space
More than any other time, leading US companies are increasingly delving into the cryptocurrency space.
A couple of weeks ago, the Chief Executive Officer (CEO) of Tesla, Elon Musk, opened up Bitcoin payments for Tesla sedans.
You can now buy a Tesla with Bitcoin
— Elon Musk (@elonmusk) March 24, 2021
While the Bitcoin payment option is only available in the US for now, the Billionaire CEO assured members of the public that it would soon be extended to other countries.
Meanwhile, the company also invested about $1.5 billion in BTC despite the digital asset being classified as highly volatile.
More importantly, Musk explained that Tesla’s Bitcoin income from car sales wouldn’t be converted to cash.
Times’ policy accelerated the demand for digital currency and art. The title of the first cover was dubbed “Is Fiat Dead?” Many believe that it was an attempt to boost digital currencies.
Before now, Time Magazine had published an article on why BTC was essential on the journey to financial freedom.
The piece generated a series of reactions, with Alex Gladstein saying that it is indeed an alternative money system and a way of overcoming economic control.