A recent tweet by Keith A. Grossman, president of Time Magazine, an American news magazine and publication based in New York City, revealed that the company has partnered with crypto startup, Crypto.com. The deal will allow Time Magazine to accept cryptocurrency payments from clients.
According to Grossman, “@TIME & @cryptocom have partnered to support the payment of our digital subs via 32 cryptocurrencies in the US & Canada today. Global rollout in July!”
The new partnership with Crypto.com propels the New York-based news magazine more into the crypto space. Time Magazine took its first big step into the crypto industry when it partnered with the world’s largest digital currency asset manager, Grayscale Investments, almost a week back and became the first legacy media brand that will hold Bitcoin.
The partnership deal requires Time Magazine to create a new educational cryptocurrency video series that is scheduled to come out this summer for the investment platform. Both the news platform and its president, Keith Grossman, will receive payments in bitcoin to hold onto its balance sheet.
Crypto.com is a cryptocurrency investing, staking, and payment platform. It was founded in June 2016 by Bobby Bao, Gary Or, Kris Marszalek, and Rafael Melo. The platform, which focuses on the widespread adoption of crypto assets, is based in Sai Wan, Hong Kong Island, Hong Kong.
In March, the crypto company launched a new platform for non-fungible tokens (NFTs) featuring exclusive art and content from popular brands and celebrities, becoming the first cryptocurrency exchange to dive into the “hottest” niche in crypto – NFT.
Joe Conyers III, a four-time Digital Power Player winner, became the global head of the NFT platform with celebrities like BossLogic, Lionel Richie, Snoop Dogg, Boy George, Jonathan Monaghan, and racing car company Aston Martin as creators.