Why was bitcoin promoted as medium of exchange at the beginning?

After reading [the bullish case for bitcoin ]( and Nick Szabo’s [origins of money](, I understand that in order for something to becomes a good money it has to become a store of value, a medium of exchange and then unit of account in that order.

It makes a lot more sense now that I think about it as a good store of value needs to have large amount of money (market cap / price) and less volatility.

Why was bitcoin, in the early day, promoted as an online shopping token then?

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