Global crypto exchange Binance ran their first ad ever, warning readers of London’s Financial Times not to “let the headlines fool you” when it comes to crypto.
The full-page, black ink bulletin jumped from the printing press to social media when Binance CEO Changpeng Zhao shared a photo of the ad on his Twitter account.
Our first ad ever, on Financial Times. pic.twitter.com/gnwNms6psq
— CZ 🔶 Binance (@cz_binance) November 16, 2021
The tongue-in-cheek headline, “CRYPTO IS EVIL,” is followed by an explanation, inviting new users to explore crypto assets in “a world beyond Bitcoin and Dogecoin, one where financial opportunity is accessible to everyone, not just the privileged few.”
What follows is essentially a proposed Bill of Rights for crypto users. The ‘Ten Crypto Commandments’ cover common market concerns, from every person’s right to have access to crypto markets to the importance of Know Your Customer (KYC) protocols.
The list ends with a bold prediction about market regulations.
“X. Crypto regulation is inevitable.*
Users have the right to share their voice on how the industry should evolve with their blockchain platform of choice.”
Scrolling down to the fine print, readers find a comical misdirect.
“*If you’re looking for a caveat, you won’t find it here.
Crypto regulation is coming.
And we believe it will change the industry for the better.”
You can read the full online version of “10 Fundamental Rights for Crypto Users” here.
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Featured Image: Shutterstock/Tithi Luadthong