Ivanka Trump has worked hard to distance herself from her father’s turbulent political life, but as the 2024 election approaches, there are whispers that she might be considering a return. Despite her public declarations of being “done” with politics, family acquaintances hint that the allure of political power might be drawing her back.
The Distance from Washington
Since her announcement nearly two years ago, Ivanka has avoided the political spotlight. She was notably absent from Donald Trump’s 2024 campaign announcement and has reiterated that she “would never” return to being his senior advisor. In her 2023 memoir, Worthy, Ivanka detailed her reasons for stepping away, citing exhaustion and a desire to move beyond the fantasies she and her husband, Jared Kushner, had about their roles.
Rumors of a Comeback
Despite these declarations, friends and acquaintances suggest that Ivanka might be reconsidering her stance. According to a report by Puck, Ivanka is “warming to the idea of trying to be helpful” to another Trump administration and is “privately not ruling out having some sort of role” if her father is re-elected. A source close to Ivanka told Puck that she is no longer adamant about avoiding politics, stating, “She’s not like ‘Hell no’ anymore.”
R. Couri Hay, a society publicist and longtime acquaintance of the Trump family, told Business Insider that the possibility of Donald Trump becoming president again is making Ivanka’s return to politics more plausible. He pointed out that Melania Trump, who also distanced herself from politics, is now seen supporting her husband at events, suggesting that Ivanka could follow a similar path.
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The Risks and Rewards
Ivanka’s potential return to the political scene is not without risks. Her involvement in her father’s administration was fraught with controversy, including intense public scrutiny and ethics investigations. In 2018, Ivanka shut down her fashion brand after facing boycotts and fierce criticism. Her role in the White House also led to her being socially shunned by celebrities and the elite.
Despite these challenges, Ivanka has managed to rebuild her social profile. She and Jared Kushner have been spotted at high-profile events, including the Ambani pre-wedding celebrations and Kim Kardashian’s birthday party. This suggests that while some might always view her as toxic due to her association with Donald Trump, others are willing to engage with her as long as she keeps a distance from his political orbit.
A Calculated Return?
According to a friend who spoke to Business Insider, Ivanka’s return to politics, if it happens, would likely be more deliberate and low-key than before. She would prioritize the work that is most important to her, similar to her involvement in humanitarian efforts, such as her visit to Maui after the 2023 fires.
Ivanka’s friend noted that she once found her political work fulfilling and engaging. However, the intense scrutiny and ethical concerns took their toll, leading her to step back. But with Donald Trump’s political influence on the rise again, and the possibility of his return to the White House, the idea of assuming a supportive role might be tempting for Ivanka.
The Future of Ivanka in Politics
Ivanka Trump’s future in politics remains uncertain. While she has publicly stated her disinterest, the political landscape and her father’s influence might draw her back. Her friends and acquaintances suggest that she is keeping her options open, balancing the potential benefits against the risks to her personal brand and reputation.
As the 2024 election draws nearer, Ivanka’s decision will be closely watched. Whether she chooses to remain in the private sector or re-enters the political fray, her influence and actions will undoubtedly have significant implications for the Trump legacy and the broader political landscape.
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